The Art of Asking for Ratings (Without Being Annoying)
Imagine this: You're mid-task in an app when—pop!—a rating demand blocks your screen. Annoyed, you smash 1★ just to dismiss it. Sound familiar?
For product teams, ratings are oxygen—they boost visibility, trust, and growth. But push too hard, and you'll alienate users. Here's how to design rating prompts that feel helpful, not hostile.
Why Users Hate Traditional Rating Requests
- Bad Timing: Interrupting workflows (e.g., during checkout) triggers resentment.
- No Escape: Forced prompts feel like digital hostage situations.
- Lazy Ratings: Users give 5★ or 1★ just to "get it over with."
Result? Skewed averages and missed feedback.
9 UX-Approved Ways to Get Genuine Ratings
1. The Two-Step "Kind Ask"
- Step 1: Soft question: "Enjoying [App]?" (Yes/No).
- Step 2: Only happy users see the app store prompt; unhappy ones get a feedback form.
Why it works: Filters rage-raters while capturing fans.
2. Peak Satisfaction Timing
Ask after:
- Completing a workout (fitness apps)
- Receiving a delivery (e-commerce)
- Unlocking an achievement (games)
Never during errors or first-time use.
3. Passive Language = Less Pressure
❌ "RATE US NOW!"
✅ "Loving [App]? Share your thoughts!"
4. Offer an Easy "Out"
Always include:
- "Remind me later" (30% return)
- "No thanks" (with no guilt-tripping)
5. Explain the "Why"
Add: "Your review helps others discover us!"
Psychology: People contribute when they see impact.
What to Avoid
- Blocking features until rated
- Incentivizing 5-stars (violates app store rules)
- Asking more than once per quarter
Real-World Wins
- Duolingo: Asks after lesson wins with a playful owl
- Spotify: Rarely requests—but when it does, users comply
Final Tip: Treat ratings like a conversation, not a demand. Happy users want to support you—if you ask respectfully.
